Exciting Announcement From Sirroma Entertainment!


Sirroma Entertainment, a well known management company in Alberta, has officially announced this year’s Diamonds In the Rough lineup! It will take place this September in Hamilton during the increasingly popular CCMA Country Music Week.

Diamonds in the Rough was started in 2012 after it became clear that there were many artists attending Country Music Week who did not have the opportunity to showcase their talent.  Angie Morris, the owner of Sirroma Entertainment, has created something amazing  for those artists.  Because of the Diamonds in the Rough showcase, artists from all over Canada have been given the chance to share their music and gain new fans.  With each passing year, the number of artists who apply for DITR increase dramatically! Although it is not an official CCMA event, it continues to grow in popularity as word gets out.

I have had the pleasure of attending the DITR showcase several times and I am always in awe of the talent that takes the stage.  This year, there is a new addition…a songwriters round that is sure to be great!  Popular media and industry personalities are called in for hosting duties which makes it even more enjoyable 🙂

This year’s lineup looks absolutely stellar! If you’re going to be in Hamilton for CCMA Country Music Week, you should strongly consider fitting Diamonds in the Rough into your schedule! There are a lot of gems to be discovered 🙂


Follow Sirroma Entertainment on Twitter:  @SirromaEnt

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